Marketing decisions

Good morning!

As promised, an update on the progress of our new Samosa business.

As you will remember from the last post, we have decided to launch an entirely new online business dealing in the manufacturing of a savory called a samosa. This is an overview of the main strategies and technologies we have decided upon.

 

1. Our target market:

Being manufacturers of our own product, our initial thought had been to supply the wholesale and retail trade. We decided against this strategy based on the following considerations:

a) Margins on this product are quite slim and adding additional steps to the distribution channel, would of necessity mean the end user would be paying more. 

b) We wanted to maintain control of the quality of the product. In supplying in bulk to wholesaler and retailers we would be handing over the final "presentation" of our samosa to people whose skill levels in frying and general hygienic handling of foods is unknown.

 

This led us to the decision to manufacture market and deliver our samosa directly to the consumer. We will cut out the entire distribution channel and hope the value add we bring to market is not only price but also quality. In so doing ,we plan to create a consumer driven pressure for bigger retailers to stock our brand- this might give us better bargaining strength that allows us to be more prescriptive in how they present and handle our products.

 

Our picture of the end user is:

-        Someone planning a party or celebration at home

-        People who love samosa but do not have the skill or time to prepare it themselves

So, the tools we are going to use on the marketing end will be

-        Website – very simple landing page with contact details, catalogue and prices and online payment system

-        Whatsapp for business- also with contact details, catalogue and prices

-        Facebook ads will be a consideration further down the process

-        Distribution of physical pamphlets to households.

In terms of timelines we hope to have both the website and the whatsapp sorted by month end and plan to have pamphlets printed a week thereafter.

So, all very exciting and we look forward to sharing our journey with you!

Cheers till next time!

Brandon and Leona

 Ps - On Fiverr we are sourcing all our help in establishing this online business- be it design or marketing. Have a look below!